Crakerjak Marketing

There has been so much written about Millennials. Whether you think they’re entitled, brilliant, naive, sharp, entrepreneurial, motivated, anxious, turned off, turned on, anti-work, tech-obsessed, empowered, or disillusioned — they’re all of the above. Doesn’t matter what any of us think. Because the indicators suggest that something is happening and it’s likely to drag us kicking and screaming into a better world.

They’re part of something bigger… haven’t you been feeling it? A growing consciousness that business, politics, entertainment, and technology can all be elevated to serve a higher purpose. It’s already in motion…when we hear stories, or watch videos which show us a little glimmer of this kinder, gentler future, don’t we feel inspired, and kind of hopeful inside?

Let’s focus on business, because, by all accounts to date, certain sectors are on a collision course with Millennials.

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Everybody’s saying creativity is the currency of the future, but who is really building the infrastructure for it? The companies who indulge the ‘crazy thinkers’ are talked about, but still not the norm. The value of creativity itself, how to harness it, and the possibilities it holds – none of this is taken seriously enough. Which is odd, when you think of all the proof, the studies, the research we have amassed testifying to the upside of creative cultures. Google’s 20 percent rule seems innovative on one hand, which offers their resources to employees 20% of their time to develop ideas they personally feel are ‘the next big thing’.

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