The recent announcement by the CRTC that Internet revenues in Canada had surpassed TV revenues in 2015 was an eye opener on the changing media environment. For the first time, Internet revenues hit $ 9.8 BN with TV at $8.9 BN. These numbers confirmed what many marketers have been seeing over the last few years as the “power of the internet” now coupled with social media has changed the media landscape in the country.
Advertising on the Internet now accounts for 34% of spend and is projected to reach 41% by 2019. Social media expenditures now surpass Magazine expenditures. Media research shows that not only is the online segment gaining but its influence as a critical element of a consumer decision to act is now just behind TV and newspapers. If you are marketing to Millennials, online activities are likely going to play an important part of your marketing program. Read More
