Is it just us, or does it seem like consumers are paying a lot of attention to the crazy/unethical/ soulless corporate behaviour of CEO’s, and others at the helm? If only their ads got that much attention. A few decades ago, if you accidentally or deliberately sold your brand’s soul, probably few folks would notice. But today we’re living in a marketing fishbowl. You may not think anyone is looking, but they are. Everything from your supply chain, to labeling, to your salary has the potential to put the ‘screw’ in scrutiny.
There are many ways, big and small, to sell your brand’s soul. Sooner or later, it will seem like a good idea, but it’s going to mess things up. And if you’ve done it already, there are ways you can buy it back.
