Whether you like Donald Trump or not and there are many things to dislike, as a marketer he is teaching politicians and all of us about the power of great marketing. When he entered the race he was dismissed as a Clown, an Egomaniac and a Loud-mouthed promoter looking for publicity and many other unflattering comments. He has been harshly criticized for his outrageous pronouncements, and his policies, but he has continued to lead the Republican primary contest and has a good chance of winning the nomination and the Presidency.
Most people thought this could never happen! How could this Businessman soar through the primaries against seasoned politicians and do so well? The answer is that Donald Trump is a master marketer who knows how to promote his Brand and he has embraced all the classical marketing elements to promote and build his candidacy and none of his competitors seem to understand how he is doing it.
This article is not an endorsement of his candidacy, but it will show how the clever use of tried and proven marketing techniques have propelled him onto the leadership position.
Here are the marketing elements that he is using: Read More
