Choosing the right marketing media and the frequency to communicate your message is key to building your BRAND in the eyes of potential franchise candidates.
Where to start? May we suggest with your BRAND STORY. Storytelling is a method, not a “selling” tool, which builds strong relationships with your candidates. Your story identifies what your BRAND passions are and becomes the foundation for all of your future content that will entice a candidate to join your team.
When telling your BRAND story, utilize several different marketing channels to reach your ideal candidate(s). Be sure to target the right markets you desire for your various available franchise models. Your marketing channels might include: Read More
